About Us

Momentum popped its first cork as a wine retailer back in 2005! Having been involved with wines from an early age (Howard’s family ran a chain of off-licences in the 70’s and 80’s), there was a belief that there was room in the market town of Oswestry for a wine specialist. Some 16 years later the business has evolved somewhat, and now operates as both a physical and on-line retailer, and a trade supplier to many hotels, restaurants, and bars.

Our trade and consumer range extends to some 600 wines from all over the world. Plenty of classics that you would expect to find, but also some quirky bottles that you may not have experienced previously. From local vineyards in Staffordshire, to the Bekka Valley in Lebanon and to Patagonia in Southern Argentina, we can offer you wines suitable for every occasion, and every budget. Many of our staff are WSET trained so you can be assured of good advice by whoever looks after you.

Along with our wine range you will find a tremendous range of gins – between 50-100 at the last count. Add in a wealth of other spirits and we believe that we offer the widest range of drinks available in our area. So feel free to either pop down and see us, explore our online shop or, if you are a trade customer give us a buzz and we will pop out to discuss how we can best serve your requirements.

We are delighted to be supporting local charity, We Mind the Gap, this year and will be fundraising at various times throughout 2020/2021. For more information, please visit our fundraising page https://www.justgiving.com/fundraising/Momentum-Wines

Meet the office team

Howard Jones – Proprietor
Responsible for buying within the business as well as looking after his own account base, Howard is never happier than when chatting about wine. A keen (but very average!) cook, half decent golfer and avid dog walker.

Mel Mile – Trade Sales Executive
Mel has sold many things in his broad career – from mini submarines in the USA to Portuguese flooring tiles! In between he found time to run his own wine bar in North Wales – hence the love of wine. Never short of a tale to tell, and always with a smile to share, Mel covers North Wales and Cheshire.

Rachel Icke – Trade Sales Executive
Surrounded by wine for most of her life in one way, shape or form, Rachel ran a successful pub for ten years before making the leap over to the drinks industry. You’ll now find her spending as much time tasting wine (she calls it research!!) as she does selling it. Gym bunny, proud Mummy and big foodie, Rachel is never far from the kitchen with glass of wine in hand. And she needs that wine in her hand because she’s also studying for her WSET Diploma!!

Sian Davies - Accounts
Must be a glutton for punishment! Worked with Howard in his previous business, and then came back for more when Momentum opened its doors. Manages all financial and accounting aspects of the business. Fond of a glass of rose when the sun shines!

Claire Pritchard - Sales Support
Claire joined the business in 2015 after long spells at North Shropshire College, and previously in the marketing department at Richard Burbidge. Tasked with keeping the sales team organised and professional, and co-ordinating sales orders and events. No easy task!

Rachael King - Sales Support
Rachael joined us in 2021 to help support our growing trade business. A teacher for 10 years and a brass instrumentalist; she loves nothing better than getting out in her VW campervan looking for the next adventure!

Rachael Latham – E-commerce and Wine Training
Rachael primarily manages Howard’s other on-line wine business “Taste Argentina”, but somehow finds time to oversee our online store, and deliver first class training to our hotel and restaurant customers. Exercise addict and shortly to complete the WSET diploma – we don’t know how she finds the time!